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Kuncai Opens Marketing-Sales Office in Europe

Forms JV in Europe with partner QolorTech B.V.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Fujian Kuncai Material Technology Co., Ltd. (Kuncai), based in Fuqing, Fujian province, China, a player in the field of pearlescent pigments, has started its own marketing-sales office in Europe under the name Kuncai Europe B.V.
 
Kuncai has formed a joint venture in Europe with partner QolorTech B.V., a marketing and sales company in the Netherlands with a long history in pigments. Kuncai Europe is based in Vaassen, the Netherlands and is a total service company with a prime focus on the European market and Turkish market.
 
“With this important step, Kuncai improves its services to their customers in Europe and optimizes the support to distributors in Europe,” said Bingkun Xie, chairman of the board of Kuncai.
 
“By combining the unique quality of the Kuncai pearls and our knowledge of the European market in this new sales organization, we will sustain the strong growth scenario of Kuncai in Europe,” added Michiel de Jong, managing director of Kuncai Europe.
 
Kuncai Europe will manage the marketing/sales of the full product range into the European and Turkish market. For technical support, a fully equipped service laboratory is in place in Vaassen. The marketing/sales team is managed by Arrie ten Caat, who has been in the pearl pigment market for the last 25 years. The technical sales staff is to be expanded in the course of 2015.

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